Alchemy & Tonic
If you’re reaching for a quality mixer drink this summer, why not support a premium New Zealand-made brand, namely Alchemy & Tonic.
As featured in Supermarket news Dec 2024
Do so, and you’ll be joining an impressive number of people doing just that. This brand, with its magical name and creative branding, is the fastest-growing mixer brand in New Zealand and Australia.
Born during Covid times and owned by Natural Sugars, Alchemy & Tonic is enjoying a growth of 55 percent, said the company’s Group CEO Hamish Gordon.
That’s partly attributable to the Alchemy & Tonic team’s continued commitment to bringing out new flavours and pushing boundaries.
While rhubarb and smashed mandarin tonic is a hot favourite, Gordon said customers are also embracing the tonics that include New Zealand-specific ingredients, like Kawakawa and Horopito.
“Our brand is all about indulgent taste using New Zealand manufactured and botanical extracts. The magic is in the mixer, is what we say – Alchemy & Tonic can bring any old gin to life,” said Gordon.
Pineapple and Jalapeno, anyone?
Consumers who are already spellbound will be thrilled to know an edgy new summery offering is about to hit the shelves. Launching into New World and Pak n Save stores now, and Woolworths in January, is Pineapple and Jalapeno.
Just perfect with tequila, it offers a spicy margarita vibe. However, trends show many people are buying Alchemy & Tonic products as an alcohol alternative, too.
The timing is inarguably right for a new flavour; after all, it’s drinking season, with more than 50 percent of Alchemy products traditionally sold over the December to February period.
Trying to find Alchemy & Tonic on the shelf? Look for black cats, a sword eater, a fire-breather; the branding is all magic-themed.
It has traditionally been sold in cans, but another new development is the introduction of this premium, hugely popular tonic in “beautiful little bottles” – especially popular in the bar scene.
As for where all the magic is created? That would be at Pure Bottling in Tauranga, behind a factory door with a production line diagram featuring ingredients described as “water and secret stuff”.
Pure Bottling is a world-class beverage contract manufacturer that produces many of New Zealand’s leading beverage brands, but to learn more about that, you may need to find your way behind that factory door.
Group Head of Beverages, Andrew Friedlieb, said Alchemy & Tonic is an example of “really cool stuff” coming out of New Zealand.
“Pure Bottling has a love for iconic Kiwi drinks. There are so many good things coming out of New Zealand and we want to continue to support that,” said Friedlib.
“Hundred percent Kiwi-owned and manufactured beverages are pretty rare these days, so it is important that all consumers and customers continue to support these great New Zealand brands.”
(December 2024 Supermarket News)