Responsible Advertising

NZBC members do not target children with their advertising.

Our members are expected to fully comply with all advertising and marketing related legislation, as well as abide by the voluntary Children’s Advertising Code and The Food and Beverage Advertising Code.

This means that our members will not advertise any beverage in any media that directly targets children under 16, or where 25 percent or more of the expected audience is under 16.

Further, our members will not design advertising that is likely to significantly appeal to children under 16.

We recognise that schools are unique learning environments and that is why we strongly believe that classrooms should remain commercial free.

Our members have committed to not undertake any commercial advertising in any primary, intermediate or secondary school.

We strongly believe that our industry and our members should be held to the commitments it has made and should be held accountable when it does not.

If you believe one of our members has breached one of the codes, you should make a complaint to the Advertising Standards Authority.

You can learn more about the complaints process on their website http://www.asa.co.nz/complaints/complaints-process/

Reviewed/updated 22 July 2024