Industry Partners

The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry. Our members comprise of small, medium-sized and large companies. Collectively these companies produce over 90% of the industry’s volume.  Collectively, the ABCL Members contribute more than $9 billion to the Australian economy each year and nationally they employ approximately 63,000 people. For every direct employee in the beverages manufacturing industry, there are 4.9 jobs required elsewhere in the Australian economy to produce and retail the beverages.   

The ABCL strives to advance the industry as a whole, as well as successfully representing the range of beverages produced by members. These include carbonated soft drinks, energy drinks, sports and electrolyte drinks, frozen drinks, bottled and packaged waters, juice (no added sugar) and fruit drinks, cordials, iced teas, ready-to-drink coffees, kombuchas, flavoured milk products and flavoured plant milks.   The ABCL advocates on issues such as portion sizes, environmental sustainability, nutritional labelling, responsible industry marketing and advertising, and canteen guidelines, among others. Our Members listen to consumers and adapt their products accordingly by making positive changes and standing by a commitment to promote greater choice, appropriate portions and by developing an ever-increasing range of low and no sugar products.